We are a...not-for-profit, non-partisan organization based in Ithaca NY that embraces the principles of Jeffersonian democracy: 
“the sufficiency of human reason for the care of human affairs.”

Our Mission is...to advance knowledge, critical thinking and civil discourse through the utilization of socially responsible advertising practices.  Honest Insight will do its utmost to discover and employ effective ways to bring accurate information to as many people as possible. We believe that with sufficient knowledge people can more effectively govern themselves and make wise decisions that lead to happier lives.

Our Underlying Rationale is...based on the fact that some $300 billion is spent on advertising each year in the US alone. That investment buys a lot of persuasive power for governments, businesses and other organizations who sometimes publicize inaccurate or misleading information in an attempt to sway opinion, sell product, or show support for one policy or another.

Such behavior has resulted in a tremendous waste of money and resources, the destruction of democracy, human rights violations, unnecessary wars and a truly horrific loss of life.

With enough critically thinking citizens, exercising their democratic rights, many of these wrongs can be prevented for our future generations. An overwhelming majority wants positive change, has the resources, and the will to influence the actions of our institutions.

We are confident that this powerful tool, advertising, can be used to promote your business and to provide accurate information to the public.

Our Agency...publishes challenging messages that encourage people to think critically, engage in civil discourse and form their own opinions.  In this way businessowners can effectively promtoe their views and voice their conscience.

That’s why we believe that Honest Insight Advertising is where good business and good citizenship connect.